Levi's

The iconic Levi’s® jean comes from a time-tested tradition of tough, durable workwear. Originally founded as a dry goods company supplying the miners, pioneers, and farmers through the Gold Rush and settling of California, Levi Strauss & Co. introduced their patented rivet process, evolving the blue jean from a standard piece of frontier gear into the timeless, versatile piece that is a staple of every modern wardrobe.
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